Solving Shopify's “can't be done” with ideas and engineering
“It's not a standard feature.” “No app supports it.” That's where most requests get abandoned. Popaz is a development company specializing in Shopify — we take it from there, with design and code.
WHO WE ARE
We don't just build what we're told to build.
Popaz honed its craft inside some of Japan's top Shopify partners, taking part in more than 140 projects and building over 40 stores from scratch.
Our work is not to implement a specification exactly as handed to us.
We look at the business and how it is run, frame the real problem, choose the technology it needs, and build it through to the point where people actually use it.
From framing requirements to design, implementation and operations — wherever Shopify engineering is needed, we stay to the end and take responsibility for it.
WHAT WE DO
What we do
Shopify store builds and rebuilds
From planning your site structure to launch. If you already have design files, we can join for implementation only.
Public app selection, setup and surrounding customization
Selecting and configuring the right apps for your requirements, then building the parts they can't do off the shelf. This is our most frequent type of work.
Custom app development and system integration
We connect inventory, order, and customer data with back-office systems and other sales channels — removing manual re-entry and mismatched numbers.
Migration from other platforms, and store takeovers
Moving live stores without stopping them, and taking over stores built by other vendors — even when no documentation is left.
RESULTS
Results in numbers
Cut sales costs from hundreds of thousands of yen to infrastructure fees alone
A sales flow that depended on a paid app's usage-based fees was moved to a dedicated custom app — eliminating per-sale charges and leaving only the cost of running the infrastructure.
Improved CVR by 61% through theme fixes
We fixed the defects in a store taken over from another vendor and streamlined the path to purchase — all while the site stayed live.
A limited release with 20,000 concurrent users and 460,000 hits — zero downtime
Load-heavy processing was designed to run outside Shopify and distributed. The store never went down during the sales period.
FAQ
FAQ
We'll hear what you want to achieve and what's troubling you now, and start by deciding together whether standard features are enough, whether a public app will do, or whether it needs to be custom-built.
See how we decide
That said, what sways the timeline isn't the development itself — it's preparing materials, reviewing designs, aligning internally, and waiting on replies from outside vendors. Once those are predictable, so is the overall schedule.
From first conversation to launch
Even for the same “build a store,” the work varies widely with the number of screens, the number of products, the data to migrate, external integrations, and how much of the design you leave to us. We hear your requirements and estimate individually.
There are two shapes: reserving a set amount of time each month, or engaging us individually as the need arises. Which suits depends on how often you update and how much you handle in-house.
See how the contracts differ
We first establish the extent of the impact, then start with whatever is blocking purchases or operations. We sometimes work nights and weekends, but we don't promise 24-hour coverage or a recovery deadline.
On the monthly plan, this is covered within your contracted hours. Without a contract, we quote the investigation and recovery as a one-off engagement. If a few minutes of checking can answer it, there may be no charge at all.
We verify that the requirements hold up on Shopify, and return a technical architecture with a rough estimate. Some engagements are solely to check pitch decks, or estimates about to go out, for technical overreach.
For agencies
TECH INSIGHTS
Tech blog
10 Tactics That Improve Ecommerce Conversion Rates: A Practical Guide to Reducing Drop-Off and Driving Sales
Shopify B2B Opens Up to All Plans: What Standard Plans Can Do, and Where You Still Need Plus
The 2026 Migration Deadline: A Complete Guide to Switching to Shopify's New Customer Accounts — From Built-in Features to Migration Steps