TECH INSIGHTS

Keeping up with Shopify's latest specification, advanced Liquid customization you can use straight away, and what we've learned building custom apps — technical writing for engineers and directors, published regularly. We also share concrete troubleshooting that's useful in a real build.

Calling External APIs from Customer Account UI Extensions: network_access, CORS, and Testing with Real Data [Tutorial]

Calling External APIs from Customer Account UI Extensions: network_access, CORS, and Testing with Real Data [Tutorial]

There are times when you want to show data from a system outside Shopify on the customer account page: a me...

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Adding a “Reorder Just This Item” Button to Shopify Customer Accounts: Cart Permalinks and Navigation Constraints [Tutorial]

Adding a “Reorder Just This Item” Button to Shopify Customer Accounts: Cart Permalinks and Navigation Constraints [Tutorial]

Shopify’s new customer accounts ship with a built-in “Buy again” feature for repurchasing a past order (Hel...

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Reading and Writing Past Order Data with Customer Account UI Extensions: When to Use Signals, GraphQL, and Metafields [Tutorial]

Reading and Writing Past Order Data with Customer Account UI Extensions: When to Use Signals, GraphQL, and Metafields [Tutorial]

When you display past order information on the account page with Customer Account UI Extensions (UIE), the ...

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Getting Started with Customer Account UI Extensions: From Scaffold to Testing on a Live Store [Tutorial]

Getting Started with Customer Account UI Extensions: From Scaffold to Testing on a Live Store [Tutorial]

Once you switch to new customer accounts, the account pages become a UI hosted by Shopify. The only mechani...

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Adding Custom Features to Shopify's New Customer Account Pages: What UI Extensions Can and Can't Do

Adding Custom Features to Shopify's New Customer Account Pages: What UI Extensions Can and Can't Do

On stores that have switched to new customer accounts, requests start to come in: show a membership tier, d...

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10 Tactics That Improve Ecommerce Conversion Rates: A Practical Guide to Reducing Drop-Off and Driving Sales

10 Tactics That Improve Ecommerce Conversion Rates: A Practical Guide to Reducing Drop-Off and Driving Sales

According to Baymard Institute's 2026 data, the average cart abandonment rate is 70.22%. Averaged across 50...

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Shopify B2B Opens Up to All Plans: What Standard Plans Can Do, and Where You Still Need Plus

Shopify B2B Opens Up to All Plans: What Standard Plans Can Do, and Where You Still Need Plus

On April 2, 2026, Shopify made the foundational parts of its B2B (wholesale) feature set — previously cente...

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Shopify's New Customer Accounts: A Migration Guide to What Changes, What Stops Working, and How to Switch

Shopify's New Customer Accounts: A Migration Guide to What Changes, What Stops Working, and How to Switch

On February 26, 2026, Shopify deprecated legacy customer accounts. New stores can no longer choose them, ex...

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