TECH INSIGHTS
Keeping up with Shopify's latest specification, advanced Liquid customization you can use straight away, and what we've learned building custom apps — technical writing for engineers and directors, published regularly. We also share concrete troubleshooting that's useful in a real build.
Calling External APIs from Customer Account UI Extensions: network_access, CORS, and Testing with Real Data [Tutorial]
There are times when you want to show data from a system outside Shopify on the customer account page: a me...
Adding a “Reorder Just This Item” Button to Shopify Customer Accounts: Cart Permalinks and Navigation Constraints [Tutorial]
Shopify’s new customer accounts ship with a built-in “Buy again” feature for repurchasing a past order (Hel...
Reading and Writing Past Order Data with Customer Account UI Extensions: When to Use Signals, GraphQL, and Metafields [Tutorial]
When you display past order information on the account page with Customer Account UI Extensions (UIE), the ...
Getting Started with Customer Account UI Extensions: From Scaffold to Testing on a Live Store [Tutorial]
Once you switch to new customer accounts, the account pages become a UI hosted by Shopify. The only mechani...
Adding Custom Features to Shopify's New Customer Account Pages: What UI Extensions Can and Can't Do
On stores that have switched to new customer accounts, requests start to come in: show a membership tier, d...
10 Tactics That Improve Ecommerce Conversion Rates: A Practical Guide to Reducing Drop-Off and Driving Sales
According to Baymard Institute's 2026 data, the average cart abandonment rate is 70.22%. Averaged across 50...
Shopify B2B Opens Up to All Plans: What Standard Plans Can Do, and Where You Still Need Plus
On April 2, 2026, Shopify made the foundational parts of its B2B (wholesale) feature set — previously cente...
Shopify's New Customer Accounts: A Migration Guide to What Changes, What Stops Working, and How to Switch
On February 26, 2026, Shopify deprecated legacy customer accounts. New stores can no longer choose them, ex...